E X P E R I E N C E
Senior Design Director : Carter’s - Baby & Sleepwear
Design Director : Carter's & Oshkosh - Toddler
Senior Designer : Carter's - Baby & Accessories / Girl's Playwear
Designer : Carter's - Baby & Accessories
Associate Designer : Carter's - Baby
Assistant Designer : Carter's - Baby
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A L L I S O N R O B I N S O NResults-driven Senior Design Director with 13 years of experience at Carter’s, specializing in trend-forward design and product development for baby, sleepwear and kids categories.
Proven track record of driving brand growth through consumer-led insights, trend forecasting, and data-informed product strategies across retail, eCommerce, and wholesale channels. Recognized for balancing creative vision with strategic business acumen to deliver commercially successful assortments in a fast-paced, highly competitive market. Currently leading the design vision for the Carter’s concept and brand direction, translating macro market trends, historical selling performance, and consumer behavior into compelling, brand right seasonal direction. Overseeing and mentoring a team of designers across all baby and sleepwear categories, fostering innovation, collaboration, and strong creative execution. Expert in guiding the full product lifecycle from initial concept through final execution, including color direction, silhouette development, fabric and trim selection, fit optimization, and technical design. Partners cross-functionally with merchandising, production, sourcing and marketing teams to ensure cohesive product storytelling and achievement of financial and brand objectives. Highly skilled in Adobe Creative Suite, PLM systems, and Microsoft Office, with deep expertise in apparel construction, fit, fabrication, and trend-right product execution. E D U C A T I O N
University of Alabama : College of Human Environmental Sciences
R E C O G N I T I O N CHES Jack Davis Professional Acheivement Award
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